Aaron Watkins
Senior Product Designer
living in Brighton
Currently employed with Deel
Selected work
Elliptic
Turned a fragmented investigation journey into a single, auditable decision path.
30%
Faster decisions
Jobsite
Moved an entire user base across to Totaljobs without losing them along the way.
365k
Users migrated
StepStone
Rebuilt registration around the questions people could actually answer first time.
16%
Conversion uplift
NHS
Rebuilt the intranet end to end. Support tickets fell 20% alongside the redesign.
40%
More visits
Totaljobs
Brought lapsed users back to the site and lifted repeat visits by 15% with them.
280k
Extra applications
StepStone
Built from nothing, shipped to every team that needed it. ATS integrations grew 10%.
100%
Adoption rate
About me
Crafting impactful human-centred experiences in the AI era.
Over twelve years in tech, and I still get a kick out of the moment a messy problem finally clicks into something simple. I’ve designed for startups, scale-ups and large tech organisations across e-recruitment, fintech, HR SaaS, blockchain and the NHS. When it comes to design, I believe in a comprehensive, iterative, and evidence-based approach. Design isn’t just pushing pixels, it’s the difference between someone finishing a task and giving up on it. When I’m not saving the world from lousy product experiences, you’ll catch me kayaking, training in the gym, and exploring new places across the globe.
Contact
Let's talk!
Open to discussing Product Design, AI, and complex problem-solving
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