Senior Product Designer
Hi, I’m Aaron. I piece together the complex to make products that click.
I’ve designed for start-ups through to global platforms, across fintech, HR SaaS, recruitment, blockchain and the NHS.
12 years experience
Based in the UK
Open to new opportunities
Selected work
The decisions made and the real world impact along the way
2014 – 2026
Deel
Turned a free tool nobody wanted to use into one customers pay for.
40% → 86%
CSAT score
Elliptic
Turned a fragmented investigation journey into a single, auditable decision path.
3 min
Decreased decision time
StepStone
Rebuilt registration around the questions people could actually answer first time.
16.5%
Increase in applications
Jobsite
Moved an entire user base across to Totaljobs without losing them along the way.
360k
Candidates migrated
NHS
Rebuilt the intranet end to end. Support tickets fell 20% alongside the redesign.
£200k
Increased yearly budget
Totaljobs
Brought 1.6M dormant candidates back to Totaljobs with cohort-based email campaigns.
12%
User reactivation
Contact
Let's talk!
Open to discussing Product Design, AI, and complex problem-solving
Prefer your own inbox?