Jobsite

Platform migration

Jobsite is a UK-focused job board consisting of 6 different brands. The organisation needed to retire the Jobsite platform and seamlessly migrate its user base to Totaljobs, ensuring minimal disruption to its users using the platform. 

Candidates migrated
0 K
Recruiters migrated
0 %
Users
Candidates and recruiters across six job board brands
Ownership
Migration flows, candidate transition points, design direction
Role
Senior product designer

Approach

I mapped user flows for both platforms to find the core red routes and the points where the two diverged.

I presented those flows to leadership, then built a migration proposal with product, research and tech leads around the transition points we suspected would hurt most. Rather than trust the suspicion, I prototyped those points and user-tested them.

The findings changed the plan.

I took them back to leadership and we moved development effort towards the areas testing showed were genuinely at risk.

Initial mapped experience with propped user flow linked to key areas of development

Challenge

The project ran to a fixed deadline and a fixed budget, so I had to make decisions quickly and defend them with confidence. The bar throughout was that neither recruiters nor candidates should feel the transition happening.

Twenty-two development teams were working on the migration. Keeping them aligned was as much of a design problem as the interface itself. I made the user flows the single source of truth and presented against them regularly  to leadership and to every team involved so that everyone was building towards the same map.

The workload outgrew one designer. I made the case for a second senior designer to take the B2B side, and defined the split so that I retained direction over the initiative as a whole.

The proposed transition between the two platforms from Jobsite search to Totaljobs job details with partnership branding to ease user confusion between being moved over to a new platform using cross-branding

Outcome

We retired Jobsite and migrated its user base to Totaljobs on time and within budget.

A migration usually loses people at two moments: when they are asked to do something again that they have already done, and when they are moved somewhere unfamiliar without being told why. Both decisions below were aimed at those moments.

Development focused on the red routes. Candidates crossed from Jobsite to Totaljobs at the point of viewing a job, and at the point of application chose a profile from either platform to continue with — which stopped the migration generating duplicate profiles at exactly the moment users were least tolerant of friction.

The application form showing the ability to select profiles and CVs from either Totaljobs or Jobsite to use when making an application

Recruiters are a more sensitive audience, so I moved their migration to the point of sign-in and paired it with onboarding that explained what they gained. Account managers contacted Enterprise clients and migrated them by hand. I also prioritised carrying across the most-used Jobsite features, a boolean search and candidate recommender among them which ended up benefiting existing Totaljobs customers too.

Reference

"Aaron is a very talented Senior Product Designer, known for his awesome teamwork, thoughtful design process, and strong work ethic. He shines when it comes to collaboration, he can easily bring people together and hear their views to create a positive work environment that leads to exceptional outcomes. When it comes to design and research, Aaron's attention to detail is impressive. He dives deep into user research, ensuring that the end product aligns with user needs. He creates seamless and intuitive experiences through his meticulous approach that blends user-centered design principles and creative thinking. Finally, Aaron has a great work ethic, he is always up for a challenge and his genuine passion for design shines through his projects. Aaron continuously seeks opportunities for growth making him a valuable asset to any team."
Amar Chandarana
Delivery Manager

Stepstone 

Product creation

Built from nothing, shipped to every team that needed it. ATS integrations grew 10%

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